Our Process - CMRC
Snow invented the CmiRecycle "Call me Recycle" (CMRC) process initially to design and donated upcycled material linen masks during the COVID-19 pandemic. This led her to discover the broader potential of the process for creating new garments and cutting edge fashion pieces by directly using surplus materials. Together with her design team, they developed an innovative upcycling approach to tackle the fashion industry's excess stock challenges. The CMRC process has since earned multiple sustainability certifications and is now core to all projects at SnowLee Fashion Lab, which we are scaling for the global fashion and textile industry.​
Over the years, we’ve showcased our work at New York Fashion Week (NYFW) twice, where we displayed our upcycling designs that merged sustainability with high-end fashion. By leveraging our upcycling surplus materials and our innovative design process, we have empowered 20+ designers and brands, including Roots Canada, Extra Butter, Live on the Legacy, Carbon2cobalt, Cotte D’Armes, etc.
We partnered with Clarence Ruth, Creative Director of Cotte D’Armes and won the Disney 100 of Tommy Hilfiger’s People’s Place and LVMH’s HFR Challenges, we further explored creative ways to incorporate sustainability into innovative textile sector.
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We believe Upcycling is true way to achieve fashion sustainability, achieving zero-waste fashion future.
Meet Snow
Sinuo, known as Snow, is the innovative force behind SnowLee Lab's upcycling design process. Her career in the fashion industry spans nearly four years, but her connection to the industry began much earlier, having grown up in a fashion entrepreneurial family.
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What sets Snow apart is her unique ability to blend cross-industry perspectives. Her designs are not just about style—they promote sustainability, foster personal growth, cherish individual characteristics, make a broader social impact by solving the real pain point of fashion industry.
With a foundation in math and finance from undergrads and her years as consultant, Snow brings a fresh, analytical approach rarely seen in the design world. Her precision, logic, and attention to detail allow her to solve creative challenges in ways others might overlook. ​
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Snow is deeply committed to fashion sustainability, with her career focused on upcycling innovative designs to conquer the fashion world biggest pain point while empowering fashion designers, brands, and suppliers.
Join us
Email us at contact@snowleelab.com if you're interested in any of the role categories below!
Marketing
Drive creative content and strategies across social platforms to engage and grow our audience
Engineering
Build and refine the technology that powers a seamless sustainable fashion design experience
Pitch us a role
Pitch us a role that aligns with your unique skills and passion — in any area of our business
SnowLee Fashion Lab is an Equal Employment Opportunity (EEO) Employer. We are committed to affirmatively providing equal opportunity to all associates and qualified applicants without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory discussion, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected under applicable law.